How Your Dealership Can Take Advantage of Tax Season

tax season

With the right digital marketing strategy, your dealership could get the best sales results of the year during tax season. As consumers start receiving their tax refunds, show your financing offers to the right audiences to increase dealership sales this tax season.

According to the National Retail Federation, two-thirds of Americans are expecting a tax refund this year.

And while some consumers opt to save their refund, an average of 11% of adults are planning to spend it on major purchases such as a new car or real estate.

What is your strategy to increase your dealership sales this tax season?

We have a few tips for below for you.

Tip #1: Target Car Shoppers by Income, Age and Credit Score

According to the NRF Survey Data, potential car shoppers during tax season belong to income ranges <$50K and are between the ages of 18-34 years old.

Luckily, Facebook makes it easy to target these specific audience segments. Simply select your desired audience segment(s) then deliver the right advertising using catchy phrases such as:

  • …we have many financing options available

  • …credit scores and histories aren’t a problem

  • … big reward for investing their down payment with your store

See the examples:

tax season

Tip #2: Inventory Ads To Grow Dealership Subprime Business

Subprime customers are shoppers with credit scores between 550-420. These are generally consumers who have recently had a bankruptcy, a vehicle repossessed, or a home foreclosed.

You can reach this audience simply by altering AdWords and PPC campaigns to include tax season promos. Include unique messaging in Craigslist or Facebook Marketplace mentioning the financing options.

What has worked to maximize tax season for your dealership? Share your ideas with us!