Word of mouth is still POWERFUL. more online reviews help drive organic seo and how others view you.
“Word of Mouth” has changed today… from a literal means to a virtual means. This is good and bad… if you have a good reputation, this is great, but if you get a bad reputation, this is the end to your business! With On-line Ratings, Search Engines, and Social Media, you can literally go viral in a positive or negative way.
You not only need to manage the experience in your store, but how people communicate this to others and how you are seen on-line and on Social Media platforms. This is critical to the success and future of your business.