Email Marketing Tips for Car Dealerships
Your subject line may single-handedly be the most important part of the email! Let’s think about it for a second, people get flooded with emails all the time. So, like many other advertising statistics, you have a very small window of opportunity to get someone engaged with your email and reading the content you wrote. If not, then the content will forever sit there with nobody reading it. So you need to provide some sort of value offer without revealing exactly what the content you wrote is about so that way it’s just enough temptation for them to want to click but no so much that after reading the subject line they already know what the rest will say!
Try to pretty much get right to the point. Nobody wants to have to ready through pages of information just to receive the value they were promised in the beginning. In fact, more often than not, people will click out after 5–10 seconds of not receiving the information they were hooked into from the beginning. So start giving them that value!
Make sure you link the last bit of information to your landing page, whether it be for a promo code or a coupon to redeem with limited to receive it. Why is this important? Because it creates traffic to your site and also provides tangible data to collect from within the email. Most all email marketing platforms provide you tools to review analytics on people that have opened your email and interacted with it, including link clicks.
A quick hack would be to add a thubnail on your email that captures the audiences attention and takes them to your YouTube video on your landing page. People will always rather watch a quick video that provides the value you’ve promised in your subject line over an article to read to eventually get it. This is a great way to get additional YouTube views on top of also providing a better way to engage with your audience.
In conclusion, email marketing still works! Utilize these tips if you want to maximize your reach and engagement on your email marketing efforts! If you simply don’t have the time or wish to have a team of experts takes on the responsibility of creating valuable email content for your audience that nurtures them to closed deals, fill out our contact form and schedule a free consultation with one of our experts today!