The Google Analytics G4 Transition is here! Are you Ads ready?
Is your dealership ready for the change?
Migrate to Google Analytics 4 with a Premier Google Partner.
Why you have to migrate to G4?
On July 1, 2023, standard Universal Analytics properties will no longer process data.
You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.
Back in March of this year, Google announced they were planning on sunsetting Universal Analytics in favor of global adoption of the Google Analytics 4 platform.
In July 2023, Universal Analytics will stop collecting any new website data, making the use of Google Analytics 4 a requirement for any website traffic behavior analysis. GA4 is Google’s next-generation analytics service that offers better traffic and engagement measurement across websites and apps. If your dealership is just starting to think about your migration to GA4, you’re already behind.
Fortunately, the team at Droptop Social can help you make up for lost time. We’ve been hard at work mastering all things GA4 since its initial rollout in 2020 in order to ensure our partners are early adopters. We have the tools and expertise to facilitate a seamless transition to GA4, and our high-touch approach helps dealers prepare for and understand this next evolution of marketing analytics.
GA4 is much more than just a new “version” of Google Analytics. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.
How will GA4 impact the automobile industry?
GA4 will change the way the auto industry understands consumer behavior, measures marketing success and builds audience profiles. Car dealers need to begin the transition to GA4 as soon as possible to ensure their data is protected and to avoid disruptions to year over year data comparisons. If deployed correctly, GA4 can lead to improved reporting, a better understanding of the buying journey, more targeted campaigns and better marketing ROI.
What is the big deal about this change?
Some of the most important differences between UA and GA4 center on attribution modeling, engagement metrics and audience profiling. High-level examples of GA4 improvements include:
Better Cross-Device Attribution Modeling: Automatically track users across all instances of your website to help you better understand their paths to conversion.
More Accurate Engagement Measurements: More nuanced, accurate user engagement metrics designed to better detect when a user is actively looking at your website. Goodbye, bounce rate!
More Robust Event Parameters: More custom parameters in user events can help you gain a better sense of a user’s holistic on-site experience.
Better Tools for a Cookie-Less World: Technology and modeling capabilities will enable more accurate reporting in a cookie-free environment.
What steps your dealership need to do right now?
Although all dealers can create GA4 profiles, it requires technical know-how to ensure a smooth transition from UA to GA4. To properly establish a GA4 profile, dealers must be able to:
Create and mark commercial intent-based event conversions
Create all relevant bot and IP address filters
Ensure proper data collection and syncing between UA and GA4
Properly link to Google Ads and Search Console
And much more
why hire droptop social to set up ga4?
Certified Google Partner.
Certified in Google Analytics.
US-based team of humans, not bots.
Highly passionate professionals working with car dealerships for over two decades.
Experts in Google Ads & Google Analytics. We've generated Client Leads and Client Revenue from thousands of Successful Ad Campaigns.
LEARN MORE ABOUT SETTING UP GOOGLE ANALYTICS 4 WITH droptop social
Change can be scary. Droptop Social can help ensure that the switch is seamless and organized, so you can get back your peace of mind.