Top 5 Reasons Why Your Dealership Needs a Quality Google Business Profile Listing
Location - Whether searching specifically or generically, if your dealership populates, users can easily see where your exact location is. If they have already done the research or simply are trying to just figure out their route for their visits, they can access it via your listing. On the same hand, it is incorporated with Google Maps. Therefore, if they search the same phrases on their GPS using maps, your dealership will populate as well. One of the simple but effective benefits.
Contacting - Of course there are plenty of ways to contact businesses, but the majority of the time people are going to use Google to look up information on a business, when they do, they can see email and phone number on the Google Business Profile listing. Most phone users will call directly. Making it simple enough to contact the business or in your case your dealership. 80% of car shoppers go online to do some sort of research before visiting a dealership.
Local S.E.O - Google Business Profile is possibly one of the most sure ways to boost your local search rankings and attract more people in your area to your dealership. Images, reviews, map searches all play a big role in your local rankings. A fully optimized listing can drastically affect website visits, emails, calls, and in store visits.
Content - Pictures speak a thousand words as the old saying goes and since people are looking at your Google listing, why wouldn’t you want to demonstrate the beauty of your dealership? The secondary and potentially better benefit of doing this is it also boosts your local S.E.O rankings. If you treat it like social media, then you start to get put into the algorithm of search results on Google. Post relevant content regarding your dealership and potential interest and watch the traffic start to increase!
Reviews - There are a few reasons reviews play a major role in a great Google listing. Similar to posting content, reviews boost the algorithm. The higher your review ranking with more reviews, the higher you get placed towards the top on a search relevant to your dealership, such as “dealership near me”. Secondly, much like restaurants, you go to the reviews to see if it’s worth giving it a shot. When people research your dealership, one of the first things they will look at are reviews of others to see what people are saying about the experience and how many stars you have. Essentially the most important factor when people look into your dealership. Visit our services page to see how Droptop Social will ensure more positive reviews, boost your search results and get more traffic to your dealership.